So you must be wondering what the heck is PBN. Well PBN is no rocket science , int is the acronym of Private blog Network. Webmasters and Geeks prefer using PBN instead of Private blog Network. Typically PBN is a set of domains that is owned by you or any other individual. When we say Private blog network, it means these are real domains and not public ones like tumblr, blogspot or similar. Public blog network as the name suggest is open to anyone and everyone who intends to create a blog . A public blog network can be created by anyone using the free blog sites blogspot, wordpress, tmblr, journals and so on. However A PBN( Private Blog network) is a not open to everyone. Such PBN’s usually take some investment as well as time to set it up. Private blog network or PBN are set by individuals or a group of people to either help their own site rank or even for the purpose of providing blog network services for a fixed monthly price.
In nutshell, PBN is a set of websites where you or a certain set of users/webmasters/linkbuilders are allowed to publish blog posts, thus able to create backlinks for their / their client’s website. Most PBN are built on expired, to give that extra credibility and link juice and maybe a bit of authority. The value of expired domain is indeed a debatable subject,we can do that some other time .
In the past, it was easy to get rankings for your keywords using such PBN ( Private blog Network ). Over the years things have changed a lot, google think-tank and other major search Engines are working in the right direction to combat such artificial way of ranking. My opinion on PBN and why they are unsafe is vindicated by the fact that google had hit PBN sites severely starting first week of September 2014. Several hundred of sites relying on PBN have lost serious traffic as well as ranking. Many of the large PBN network have even been de-indexed completely from google search. Spencer Haws posted an disclosure article on he badly he was affected by this recent google algorithm.
Honestly there is nothing good about Private blog network, except for the fact that it can help you rank temporarily. The worst thing about such sites is that all articles and blog posts are purely of commercial nature and has little or absolutely no informational value to the readers. PBN sites are primarily build to create backlinks which are often published with duplicate or spun articles. Google lately had realized that sites with the only intention of “made for profit” needs to be clamped down . This is a good start in the right direction I believe.
If you still want to use some kind of blog network for your sites, you can at best use the public blogs like wordpress(dot).com, blogspot and so on. You must be wondering why I am advising free blogs instead of private blogs. We many free blogs have very high authority. Most of them are made to last for years and years. Private blogs have little or no site authority and they come and go and hardly last for a year. Information on such sites have mixed value , some are commercial intended articles, while there are many which are purely informational and personal too. Now that is good, ain’t it.